In 2025, waterproof flooring is redefining the flooring industry as homeowners and businesses alike prioritize durability and convenience. Waterproof floors have shifted from a niche perk to a must-have feature, driven by busy lifestyles, pets, and open floor plans. Industry experts note that "being 100 percent waterproof is an important buy-in for homeowners, second only to color preference." Families want “worry-proof” floors that can handle spills, kids, and pet accidents without damage. This surging demand has propelled resilient flooring – especially luxury vinyl – to record market share in recent years. Waterproof luxury vinyl tile/plank (LVT/LVP) now accounts for roughly one-third of all flooring sales by value as of 2023, a huge leap from barely 4% a decade ago.

As fall 2024 approaches, homeowners are becoming more conscious of the waterproof flooring benefits that protect their homes from seasonal moisture. With increased rainfall and cooler temperatures on the horizon, choosing moisture-resistant flooring can save time, money, and headaches.