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2025 Waterproof Flooring: Why It’s Dominating the Market

In 2025, waterproof flooring is redefining the flooring industry as homeowners and businesses alike prioritize durability and convenience. Waterproof floors have shifted from a niche perk to a must-have feature, driven by busy lifestyles, pets, and open floor plans. Industry experts note that "being 100 percent waterproof is an important buy-in for homeowners, second only to color preference." Families want “worry-proof” floors that can handle spills, kids, and pet accidents without damage. This surging demand has propelled resilient flooring – especially luxury vinyl – to record market share in recent years. Waterproof luxury vinyl tile/plank (LVT/LVP) now accounts for roughly one-third of all flooring sales by value as of 2023, a huge leap from barely 4% a decade ago.

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