Blog

2025 Waterproof Flooring: Why It’s Dominating the Market

In 2025, waterproof flooring is redefining the flooring industry as homeowners and businesses alike prioritize durability and convenience. Waterproof floors have shifted from a niche perk to a must-have feature, driven by busy lifestyles, pets, and open floor plans. Industry experts note that "being 100 percent waterproof is an important buy-in for homeowners, second only to color preference." Families want “worry-proof” floors that can handle spills, kids, and pet accidents without damage. This surging demand has propelled resilient flooring – especially luxury vinyl – to record market share in recent years. Waterproof luxury vinyl tile/plank (LVT/LVP) now accounts for roughly one-third of all flooring sales by value as of 2023, a huge leap from barely 4% a decade ago.

Read More

High-Traffic Areas: How to Choose the Best Flooring Solution

High-traffic areas in your home or business require durable flooring solutions that can withstand constant use without compromising style or functionality. These busy spaces face more wear and tear than other areas, making it essential to choose the right flooring material.

Read More